Physiognomy is old. Chinese Mian Xiang systematised it over two thousand years ago; Aristotle wrote about it; Victorian pseudoscience then wrecked its reputation by pressing it into the service of some of the worst ideas humans have had.
What is bringing it back is not belief — it is interface. Phone cameras produce a clean, well-lit, front-facing portrait millions of times a day, and models can now describe what is in one instantly and specifically.
Specificity is the whole draw. A horoscope tells you that you are 'sometimes reserved'. A face report tells you your outer eye corners sit below the inner ones, and then tells you what three traditions have said about that. One of those feels like it is about you.
The risk is obvious and worth naming: structure is not character. Treat a face report the way you treat a well-written personality profile — as a mirror that occasionally catches a good angle, not as a diagnosis.